Most personalized learning systems have focused on the business-to-business (B2B) rather than business-to-consumer (B2C) model. The B2B model holds appeal both since it secures large contracts all at once and since it can tailor solutions to unique institutional needs, particularly applicable in the world of education, which is subject to extensive rules and regulations for funding and accreditation at multiple levels.
Yet with giant consumer sites such as Amazon jumping in to the online education space, the possibility of offering personalized learning direct to the consumer and at scale challenges old norms about regulating access. How much will consumers trust content and instruction offered outside of accredited institutions? Along what dimensions will consumers evaluate the educational experiences they choose? How will this affect the nature, content, and quality of instruction provided? How will the added mobility affect the formation of social networks which support learning, student persistence, and consumer “stickiness”? How will learners’ data be shared (or not) across institutional barriers and over time, as the students mature?
Watch this space; there are many changes afoot.