Don’t Just Acknowledge Bias, Demand Its Reduction

From Adam Grant and Sheryl Sandberg’s “When Talking About Bias Backfires“:

The assumption is that when people realize that biases are widespread, they will be more likely to overcome them. But new research suggests that if we’re not careful, making people aware of bias can backfire, leading them to discriminate more rather than less.

The key is to conclude the acknowledgment of the problem with clear disapproval of it, such as:

“Please don’t remove the petrified wood from the park.”

“A vast majority of people try to overcome their stereotypic preconceptions.”

“I don’t ever want to see this happen again.”

Social cues can be powerful; use them well.

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