Pretty Princesses Produce Problems

Perhaps I was too generous in my suggestion that “The problem isn’t pretty pink princesses, but what becomes of them.”

As reported in Not so pretty: Researchers find that Disney princesses are really damaging girls’ self esteem, girls (average age 5 years) who played with princess toys demonstrated the following tendencies a year later:

  • wanted to look like princesses
  • showed less confidence
  • adopted “girly” stereotypes
  • avoided getting dirty, exploring or playing “non-feminine” games
  • were more likely to express the belief that being girls means they’ll have different opportunities and goals in life”

Especially problematic, “grown women who self-identied as princesses’ gave up more easily on a challenging task, were less likely to want to work, and were more focused on supercial qualities.”


Available here:
Coyne, S. M., Linder, J. R., Rasmussen, E. E., Nelson, D. A. and Birkbeck, V. (2016), Pretty as a Princess: Longitudinal Effects of Engagement With Disney Princesses on Gender Stereotypes, Body Esteem, and Prosocial Behavior in Children. Child Development. doi:10.1111/cdev.12569